It’s not an easy time to be in the solar industry.
At the federal policy level, there’s an incoherency in solar policy that has had a significant negative impact on the ability to get projects funded. Even banks that had finally decided solar was a proper asset class in which to invest are now pulling back their support. The result, as you can imagine, is a sudden shuttering of projects that had previously made perfect financial sense.
And even if federal policy was clear, state-level battles would throw up barriers, too. As solar has continued to spread, states are now in the process of figuring out how to balance utility- and large commercial-scale solar farm investments with the need to preserve farmland, forestry and other natural landscapes. An absence of policy in these situations has led to pushback from concerned stakeholders, putting projects on hold (particularly in the Northeast).
With all those headwinds, it takes a special team to make it in this rough-and-tumble industry.
Which is why I’m particularly proud that we at Standard Solar are still standing and building success, one project at a time. Despite the uncertainty, which makes it difficult to make long-term plans, our ability to have a strong balance sheet and in-house financing allows us to find opportunities even as others find themselves less able to cope with the ups and downs of the market.
Our goal is to keep growing and building solar, which is something that I believe we are on the path to do. I expect us to quadruple our installations as we move into 2019, and I expect us to become a much bigger owner of generating assets. It’s our goal to become one of the national leaders by doing quality projects and sticking around for the long-haul. We are not a fly-by-night organization; when people choose to partner with us, they do it because they know we will be with them every step of the way. That’s my commitment, and that’s the commitment of the entire Standard Solar team.
It’s no surprise to anyone that the solar industry is continuing to grow. After all, more than 90% of Americans, no matter on what side of the political aisle they sit, want more investment in solar energy. It’s our job to keep getting the news out there that we are strong, successful and stand ready to help all American businesses build their own energy independence.
The fossil fuel industries have been telling their story for more than a century, but their time is quickly coming to an end. That essential truth, however, should not blind us to the power of the fossil-fuel industries’ message. It would be an enormous mistake to think the Solar Revolution is naturally inevitable nor indisputable and stay quiet about our successes.
That’s why you see the team at Standard Solar criss-crossing the country, speaking at any event that will have us, because we strongly believe in the solar industry and the message of hope it holds for all Americans.
Solar is a compelling story, if we take the opportunity to tell it—so let’s make sure we’re telling the story every chance we get. When solar wins, everyone wins—and that’s a truth no one can ever take away.
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